On December 19, 2007, video game and DVD rental giant Blockbuster, Inc. filed to protect the trademark Blockbuster Media Minutes in relation to a “consumer loyalty incentive program for commercial, promotional and/or advertising purposes where participants accumulate value from purchases which can be redeemed for merchandise, discounts, or cash prizes”.
In addition to the fact that Netflix still kicks Blockbuster’s ass, Mork firmly believes that the world does NOT need yet another “customer loyalty incentive program”. Although new initiatives like this might actually be helping Blockbuster as a company, as a customer, Mork doesn’t want more minutes or points or “bucks” or bullshit to keep track of. He wants access to great movies, quickly and for as little money as possible. Period.
So, if you want something with real value, check out Media Minutes, the media policy and reform radio program and podcast. And if you want movies, try or go back to Netflix.
Update: Since Wal-Mart is canceling their online video download service, maybe Blockbuster will allow Wal-Mart customers to trade in their unused Wal-Minutes for Media Minutes at Movielink.
Read more: Hacking Netflix - Blockbuster Trademarks “Blockbuster Media Minutes”
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