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December 2007

The Archives

• 12.31.07
  I Love Me Some Me
  Sports, Celebrities (0)

  On December 14, 2007, American football star Terrell Owens (T.O.) filed to protect the trademark I Love Me Some Me in relation to restaurants, clothing and cups. Owens is currently a wide receiver for the Dallas Cowboys. Prior to playing for the Cowboys, he played for the San Francisco 49ers until 2003 and the Philadelphia Eagles until 2005. Owens has courted controversy during his pro football career, and is known for his flamboyant celebrations after scoring touchdowns, some of which have resulted in fines by the NFL. Owens also appeared in a controversial Monday Night Football skit in 2004 featuring Nicollette ...
  
  
• 12.31.07
  Wondermark Studios
  Movies (0)

  On December 20, 2007, Walt Disney Enterprises, Inc. filed to protect the trademark Wondermark Studios in relation to the "production and distribution of motion pictures, television programs and movies and other audiovisual entertainment programs to be distributed theatrically, via television, cable, satellite broadcasting and the internet". The first lead seems like a dead end. Wondermark is a web comic by a fellow named David Malki ! who is also a trailer editor. While he has edited movie trailers for a few big Disney movies, his film making efforts don't suggest that this is at all related to a full-blown Disney-sponsored ...
  
  
• 12.30.07
  Worst Cook in America
  Television, Food (0)

  On December 20, 2007, Food Network and Scripps Networks filed to protect the trademark Worst Cook in America in relation to "entertainment services", which likely and logically means "TV show". Food Network also filed on the same day for a collection of marks for what appear to be new and upcoming TV programs for 2008. Here are the titles, along with Mork's assumption regarding what these shows could be about: Worst Cook In America Food Network's search for the worst cook in America. Not to be confused with America's Worst Cook, a recent contest sponsored by the American Egg Board. Rescue Chef A chef comes ...
  
  
• 12.28.07
  Fancy by Jessica Simpson
  Celebrities, Fashion (0)

  On December 20, 2007, singer-actress and Proactiv spokeswoman Jessica Simpson's trademark and merchandising company With You, Inc. filed to protect the trademark Fancy by Jessica Simpson in relation to: "fragrances for personal use, perfumes; bath and body products, namely body lotions, body creme, body mist, hand creme, bath and shower gel, massage oil, dusting powder and bath soap; cosmetics; non-medicated skin care preparations; hair care preparations" as well as "candles and scented candles". A few months ago, Celebrity Babylon reported that Simpson had inked a deal with Parlux Fragrances for her own fragrance that would hit the shelves in the Summer of ...
  
  
• 12.28.07
  Battlestations Pacific
  Games (0)

  On December 20, 2007, video game publisher Eidos Interactive filed to protect the trademark Battlestations Pacific in relation to computer and video game software. Mork is going to go ahead and guess that Battlestations Pacific will be the name of the sequel to Eidos' video game Battlestations Midway. Set in the Pacific during World War II, Battlestation Midway offers a blend of action and real-time tactics allowing players to command their fleets and control their fleet's assets at the same time. The single player campaign is a series of missions from the Battle of Midway to Pearl Harbor. Rumors of a Battlestations ...
  
  
• 12.27.07
  AMP Energy Elevate
  Food (0)

  On December 19, 2007, India's favorite beverage maker PepsiCo, Inc. filed to protect the trademark AMP Energy Elevate in relation to their Mountain Dew-branded line of energy drinks. Since the label design featured the the filing is similar to AMP Energy Overdrive (the cherry-flavored version of AMP), its safe to say that "Elevate" will be another alternative flavor. But since the logo and the description in the filing make no reference to any specific color, there's little to suggest what flavor this variation will be. Mork wonders if AMP Energy Elevate will eventually make it onto the Dale Earnhardt Jr. #88 Chevy ...
  
  
• 12.27.07
  Blockbuster Media Minutes
  Movies (0)

  On December 19, 2007, video game and DVD rental giant Blockbuster, Inc. filed to protect the trademark Blockbuster Media Minutes in relation to a "consumer loyalty incentive program for commercial, promotional and/or advertising purposes where participants accumulate value from purchases which can be redeemed for merchandise, discounts, or cash prizes". In addition to the fact that Netflix still kicks Blockbuster's ass, Mork firmly believes that the world does NOT need yet another "customer loyalty incentive program". Although new initiatives like this might actually be helping Blockbuster as a company, as a customer, Mork doesn't want more minutes or points or "bucks" ...
  
  
• 12.27.07
  in
  Internet (0)

  On December 11, 2007, business networking company LinkedIn Corporation filed to protect the trademark in in relation to their popular business networking website. So, you thought that circle-R next to the LinkedIn logo was only for the whole name. Well, now it appears it also applies to just the "in" part. The abbreviated LinkedIn logo (seen in the above link) is now showing up on sites across the web, including that of a prominent Presidential candidate (scroll down), and on LinkedIn's own merchandise. Makes sense. With one little word and a cute Web 2.0 logo, everyone in the world can ...
  
  

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