Disney Pixar Brave

ByDavid Mork

On March 12, 2010, Disney Enterprises, Inc. filed to protect the trademark Disney Pixar Brave in relation to “entertainment and education services” as well as a variety of other products and services, including:

Disney Pixar Brave – clothing, footwear and headwear
Disney Pixar Brave – toys, games and playthings
Disney Pixar Brave – audio recordings; video recordings

Back on May 24, 2009, based on a comment by Pixar director Pete Docter, iFilm speculated that “Brave” could be the revised name for the Disney Pixar project “The Bear and the Bow” currently in development. Seems pretty likely.

Mork is particularly excited about Brave-themed “fruit-based snack foods and prepared or packaged meals consisting primarily of meat, fish, poultry or vegetables”. Mmmm…boy!

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