hotels.com
New Logo, Hospitality (2)
On January 25, 2008, online discount travel site hotels.com filed a new application to protect the trademark hotels.com in relation to "travel agency services, namely making reservations and bookings for transportation and providing information concerning travel and providing travel and information over computer networks and global communication networks". Because, you know, that's what they do. The new filing gives us a glimpse at a possible new logo and new branding for the site. Although the real logo would likely be rendered in color, Mork still thinks the new logo design is a bit more modern and sophisticated than the current logo. ...