For most of the twentieth century, brands tried to enter culture from the outside. They bought media. They placed ads in magazines. They sponsored television shows. They attached themselves to celebrities, sporting events and cultural moments that already existed. The job was simple enough: create a clear image, repeat it often and hope people remembered…
On March 12, 2010, Disney Enterprises, Inc. filed to protect the trademark Disney Pixar Brave in relation to “entertainment and education services” as well as a variety of other products and services, including: Disney Pixar Brave – clothing, footwear and headwear Disney Pixar Brave – toys, games and playthings Disney Pixar Brave – audio recordings; video recordings…
On January 26, 2010, videogame developer Electronic Arts, Inc. filed to protect the trademark MySims Sky Heroes in relation to “Computer game software; Computer game software downloadable from a global computer network; Video game software”. A second filing for MySims SkyHeroes covers “Entertainment services, namely, providing an on-line computer game; Provision of information relating to electronic computer games provided…
On September 21, 2009, American video game developer and publisher Activision filed to protect the trademark Call Of Duty in relation to “pre-recorded movies featuring comedy, drama, action, adventure, music, theatrical performances and/or animation”. Back in early May 2009, The Hollywood Reporter and a variety of gaming websites reported that Activision had set up deals for a “Call Of…
On February 5, 2008, Apple Inc. filed to protect their Apple trademark in relation to “hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games”. Click here…
Update: Ubisoft registered the domain princeofpersiaprodigy.com on April 1, 2008. While the site currently redirects to a cryptic placeholder screen, expect to see a real site there sooner than later. _____ On April 15, 2008, video game designer Jordan Mechner, the creator and owner of the Prince of Persia game franchise, filed to protect the trademark Prince of Persia Prodigy in relation to…
On April 7, 2008, Japanese video game developer and publisher Capcom Entertainment filed to protect the trademark Spyborgs in relation to a video game. The full filing covers: “computer game software, computer game cartridges, computer game cassettes, computer games pre-recorded on CD-ROMs and DVD-ROMs, computer game tapes, video game cartridges, software for arcade-type video games, downloadable game…
On March 28, 2008, Destiny Hope Cyrus, also known as Miley Ray Cyrus, or her alter ego Hannah Montana, filed to protect the trademark Miley in relation to a variety of goods and services: Miley: “musical sound recordings, CDs, DVDs, tapes, discs, downloadable recordings and MP3 files; motion picture films; multimedia files; consumer electronics, electronic and multimedia goods;…
Update: On March 24, 2008, Glu Mobile and DreamWorks Animation SKG Announce Mobile Gaming License for ”Madagascar: Escape 2 Africa”. You read it here first! _____ On March 3, 2008, Dreamworks Animation filed to protect the trademark Madagascar Escape 2 Africa in relation to “animated motion picture films for theatrical release and for distribution via television” as well as a variety…
On March 3, 2008, German video game developer Crytek filed to protect the trademark Crysis Warhead in relation to “computer games software and electronic games” as well as a variety of goods and services typical to a game and entertainment franchise. Published by Electronic Arts, Crysis is a sci-fi first-person shooter featuring United States Delta Force operative Jake Dunn (also known…