Trademark Curiosities
In the caffeinated corners of Utah, a beverage trend known as “Dirty Soda” has been the stuff of both sweet refreshment and, more recently, legal wrangling. What started as a local craze—soda spiked with flavored syrups and a splash of cream—has fizzed into a nationwide sensation. Predictably, the trademark claims followed. Earlier this year, Swig, … Read more
In the quirky universe of personal branding, a legendary sports nickname just entered a trademark whirlwind. Enter “Captain Cool”, the iconic sobriquet of Indian cricketer MS Dhoni—now reportedly the subject of a trademark application filed on June 5th under Rithi Sports Management Pvt. Ltd. to cover merchandise, digital ventures, and more. 🧢 From Locker Room … Read more
By someone who once tried to trademark their cat’s purring sound (don’t ask) In the ever-evolving world of social media, virality can be both a blessing and a legal conundrum. Take, for instance, the recent saga surrounding TikTok creator Jools Lebron and her catchphrase “Very Demure, Very Mindful.” What began as a simple fashion tip … Read more
Just when you thought KFC had reached its flavor frontier, they’ve taken a surprising turn into dental care. Introducing chicken-flavored toothpaste—a product that promises to bring the taste of their signature fried chicken to your morning routine. According to a report by Shepherd Express, this unique toothpaste is inspired by KFC’s blend of 11 herbs … Read more
Just when you thought the internet couldn’t get any weirder, the viral phenomenon Skibidi Toilet finds itself at the center of a legal flush. What started as a quirky web series has spiraled into a full-blown trademark dispute that’s as bizarre as the content itself. Invisible Narratives, the company collaborating with creator Alexey Gerasimov (aka … Read more
In the ever-huggable world of plush toys, things just got a little… litigious. In April 2025, Build-A-Bear Workshop filed a lawsuit against Kelly Toys, the makers of the wildly popular Squishmallows. Yes, this is real. And yes, it’s fluff vs. fluff in court. What’s at stake? A cuddly creation Build-A-Bear launched in 2024 called the … Read more
Just when I thought I’d seen it all, someone actually went and filed a trademark for “Emotional Support Meat™”. Yes, really. Filed in April 2025, this one deserves a seat at the weird trademark hall of fame (which, let’s be honest, should totally be a thing). The filing, made with the USPTO, covers – wait … Read more
File this under “Things You Don’t Expect on a Monday Morning”: Lady Gaga is being sued over the word Mayhem. Yes, that Gaga. And yes, Mayhem. Turns out, there’s a California-based surf company called Lost Surfboards (shoutout to the 90s punk aesthetic) that’s been using the word Mayhem since the 80s. Like, legally. Trademark and … Read more
On March 12, 2010, Disney Enterprises, Inc. filed to protect the trademark Disney Pixar Brave in relation to “entertainment and education services” as well as a variety of other products and services, including: Disney Pixar Brave – clothing, footwear and headwear Disney Pixar Brave – toys, games and playthings Disney Pixar Brave – audio recordings; video recordings … Read more
On January 26, 2010, videogame developer Electronic Arts, Inc. filed to protect the trademark MySims Sky Heroes in relation to “Computer game software; Computer game software downloadable from a global computer network; Video game software”. A second filing for MySims SkyHeroes covers “Entertainment services, namely, providing an on-line computer game; Provision of information relating to electronic computer games provided … Read more