On February 1, 2008, online loan marketplace LendingTree filed to protect the trademark TuitionTree in relation to "providing student loan information; student loan services; credit and loan services; electronic loan origination services". Mork suspects that TuitionTree will be the rebranding of LendingTree's Student Loan Center and/or their Student Loan Smart Borrower ...

On February 5, 2008, Apple Inc. filed to protect their Apple trademark in relation to "hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game ...

On January 29, 2008, electronics behemoth LG Electronics filed to protect the trademark FaceFon in relation to "telephones; videophones; cellular telephones; wireless local loop telephones; telephone handsets; computer telephony software (enables telephone activities to be performed through a computer); computer terminals". LG filed for the FaceFon trademark way back in 1999. ...

On January 25, 2008, online discount travel site hotels.com filed a new application to protect the trademark hotels.com in relation to "travel agency services, namely making reservations and bookings for transportation and providing information concerning travel and providing travel and information over computer networks and global communication networks". Because, you ...

Back on November 27, 2007, Mitsubishi Digital Electronics America, Inc. stealthily filed to protect the trademark LAZR in relation to "televisions". This went unnoticed until Mitsubishi's January 24, 2008 filings for the trademarks LAZRTV and LAZRTELEVISION. Okay, Mitsubishi, we think we get it... Mork suspects that LAZR is the branding Mitsubishi ...

Rachael Ray Pet Food On January 22, 2008, Ray Marks Co. filed to protect the trademark Rachael Ray in relation to "pet food and edible pet treats". Taste-tested by Isaboo, no doubt. Samsung Nerva Mobile Phone On January 22, 2008, Samsung filed to protect the trademark Nerva in relation to "mobile telephones with ...

Update: Kotaku has confirmed that Guitar Hero: On Tour will in fact be the DS version of Guitar Hero. Mork was going to say "told you so", but he's not one to gloat. _____ Update 2: On March 19, 2008, Yahoo and IGN, in an "exclusive reveal", revealed that Activision has revealed ...

On January 16, 2008, American toy company Hasbro, Inc. filed to protect the trademark Stretch Armstrong in relation to "production and distribution of motion pictures, television programs, television games shows and cartoon series; on-going television programs in the nature of children's game shows and animated television cartoon series; providing interactive ...