On November 7, 2007, social-networking website Facebook filed to protect the trademark Fansumer in relation to “marketing, advertising and promotion services” as well as “providing advertising space” and “promoting the goods and services of others over the Internet”.
Facebook’s new advertising effort allows businesses to target ads to the popular networking site’s users based on their profiles. Jeremiah Owyang, Forrester Research’s social media senior analyst, said that Facebook’s ad strategy is targeting what he calls the “fansumer”, a mashup of, you guessed it, a fan and a consumer.
Mork hopes Facebook is giving Jeremiah some free advertising or a new Porsche or something for coining the term. Mork also hopes that Facebook doesn’t try too hard to leverage their “trusted social relationships” with their own users, and insult them all by calling them “fansumers”.
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