On March 27, 2008, Sony Corporation filed to protect the trademark Applicast in relation to “application software pre-installed in television sets to download icons; television sets; LCD television sets; PDP television sets; projection television sets”.
Mork dug a little deeper and found the term “Applicast” mentioned on a Sony Fact Book PDF from 2007. On the third page, titled “The Technologies Behind Bravia”, in the subsection called “New Ways to Enjoy Using Networks”, it reads: “BRAVIA LCD televisions are compatible with such networking applications as Applicast, which makes it possible to look up information on the Internet while watching television”.
In addition, an Asian Tech News site called Tech-On! subsequently reported that Applicast would be a feature of the BRAVIA J5000 and J3000 televisions planned for release in Japan last Spring.
Mork just hopes Applicast is nothing like NetChannel.
Source: Trademork.com
Read more: EngadgetHD - Sony files to protect AppliCast trademark
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