On December 19, 2007, India’s favorite beverage maker PepsiCo, Inc. filed to protect the trademark AMP Energy Elevate in relation to their Mountain Dew-branded line of energy drinks.
Since the label design featured the the filing is similar to (the cherry-flavored version of AMP), its safe to say that “Elevate” will be another alternative flavor. But since the logo and the description in the filing make no reference to any specific color, there’s little to suggest what flavor this variation will be.
Mork wonders if Elevate will eventually make it onto the Dale Earnhardt Jr. #88 Chevy Impala in 2008.
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